Pott Candles

25 of 31 days reported (81% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD actual	Paced target	vs pace
Revenue	£
Ad spend	£

View Full Forecast Dashboard →

Weekly revenue drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £30,798.06 Revenue

Campaigns Sent

prev: 5

Total Recipients

97,392

prev: 94,136

Campaign Revenue

£30,798.06

prev: £23,679.92

+30.1%

Conversions

537

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
GB \|\| Icicle & Starlight 27.10.26	Sat 24 Oct	32,074	£11,274.96	207	63.5%	1.7%
GB \|\| Octagon waitlist 21.10.26	Wed 21 Oct	32,232	£7,191.35	145	63.4%	1.3%
GB \|\| Gingham 19.10.26	Mon 19 Oct	32,159	£7,142.22	123	63.0%	0.6%
GB \|\| Octagon Early access launch 23.10.26	Fri 23 Oct	467	£4,652.73	54	83.5%	51.1%
GB \|\| Octagon Meet the makers 22.10.26	Thu 22 Oct	460	£536.80	8	81.5%	3.3%

5 campaigns sent (vs 5 last week). Campaign revenue up 30% to £30,798.06.

highFLOWSFlows Spiked: £21,768.01 from 8 flows

RM || GB || Welcome Series OCT 2026 v2

£17,304.41

3,431 recipients | £5.04/recip

GB || Order Upcoming On Recharge (+Seasonal)

£3,230.51

445 recipients | £7.26/recip

GB || Cross Sell (updated code)

£428.14

405 recipients | £1.06/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
RM \|\| GB \|\| Welcome Series OCT 2026 v2	3,431	£17,304.41	£5.04	211	+52.1%
GB \|\| Order Upcoming On Recharge (+Seasonal)	445	£3,230.51	£7.26	90	+41.3%
GB \|\| Cross Sell (updated code)	405	£428.14	£1.06	4	+126.5%
GB \|\| Recharge Charge Attempt Failed	106	£369.96	£3.49	9	+139.9%
GB \|\| Order Placed Successfully on Recharge	349	£176.99	£0.51	3	+195.0%

8 flows spiked significantly. RM || GB || Welcome Series OCT 2026 v2: £17,304.41 (+52.1% WoW). GB || Order Upcoming On Recharge (+Seasonal): £3,230.51 (+41.3% WoW). GB || Cross Sell (updated code): £428.14 (+126.5% WoW).

Back In Stock flow activity indicates a popular product was restocked. Check which SKU triggered these notifications -- it reveals unmet demand.

highCROSS-CHANNELEmail Driving 63% of Total Revenue

Email Revenue

£59,270.97

% of Store Revenue

62.6%

% of Revenue Uplift

404%

Total email revenue (campaigns + flows): £59,270.97, accounting for 63% of store revenue. Email accounts for an estimated 404% of the total revenue uplift vs last week.

mediumBRANDED SEARCHBranded Search Up 23%

Branded Clicks

1,983

Branded Revenue

£20,675

Branded ROAS

13.49x

Branded campaigns: 1,983 clicks (+22.6% WoW) at 13.49x ROAS. Revenue: £20,675.

Channel attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Meta Ads 36%

Organic/Social 21%

Klaviyo 19%

Google Ads 19%

Meta Ads: £33,961

Organic/Social: £20,374

Klaviyo: £17,741

Google Ads: £17,731

smile_rewards: £1,838

Direct: £1,306

shop_app: £462

Non-attributed: £391

Influencers: £327

smsbump: £317

Pottery West Newsletter: £119

{{site_source_name}}: £74

Recharge: £51

klarna: £48

awin: £41

trustpilot: £23

shopmy: £15

Excluded: £5

shop-website: £5

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Meta Ads	£33,961	35.8%	918	£34,619	0.98x	+18.2%
Organic/Social	£20,374	21.5%	723	-	-	+21.1%
Klaviyo	£17,741	18.7%	839	-	-	+9.8%
Google Ads	£17,731	18.7%	683	£4,055	4.37x	+27.0%
smile_rewards	£1,838	1.9%	177	-	-	−0.1%
Direct	£1,306	1.4%	19	-	-	−8.8%
shop_app	£462	0.5%	26	-	-	+58.5%
Non-attributed	£391	0.4%	8	-	-	+297.3%
Influencers	£327	0.3%	24	-	-	+15.3%
smsbump	£317	0.3%	18	-	-	+254.0%
Pottery West Newsletter	£119	0.1%	5	-	-	-
{{site_source_name}}	£74	0.1%	1	-	-	+50.7%
Recharge	£51	0.1%	7	-	-	−5.0%
klarna	£48	0.1%	2	-	-	-
awin	£41	0.0%	3	-	-	+973.4%
trustpilot	£23	0.0%	1	-	-	-
shopmy	£15	0.0%	1	-	-	−82.6%
Excluded	£5	0.0%	28	-	-	−98.2%
shop-website	£5	0.0%	1	-	-	-
Total	£94,829	100%	1414	£38,675	2.45x

Trend watch

Trend tracking activated. Trends will appear after 2+ weekly snapshots are saved.

YoY comparison

Current week vs same week last year (20 Oct 2025 - 26 Oct 2025).

Shopify

Meta

Google

Metric	This week	Last year	Change
Revenue	£94,674	£53,323	+77.5%
Orders	1412	764	+84.8%
AOV	£67.05	£69.79	−3.9%
Total Spend	£38,675	£16,909	+128.7%
Blended ROAS	2.45x	3.15x	−22.3%
Meta Spend	£34,619	£15,302	+126.2%
Meta ROAS	1.70x	1.81x	−6.2%
Google Spend	£4,055	£1,607	+152.3%
Google ROAS	6.00x	7.02x	−14.5%

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +18.3% WoW (£94,674 vs £79,998).

Product Growth Icicle with Starlight Refillable Candle Starter Pack (Standard Size) revenue up +79.0% (£5,577 vs £3,115).

Product Growth Just a Pott revenue up +73.7% (£4,181 vs £2,407).

Product Growth Seasonal Subscription revenue up +89.7% (£3,868 vs £2,039).

Category Matchpott category up +142.9% (£425 vs £175).

Category MatchPott category up +89.7% (£711 vs £375).

Category Candle Pott category up +73.7% (£4,181 vs £2,407).

Meta Campaign CS | Sales | Cold | New Customers | Fir A/B Test Statics Christmas 2026 ROAS up from 1.49x to 2.04x. Spend: £1,362.

Google Ad Group Brand Terms ROAS improved from 37.69x to 44.78x.

Google Ad Group All Terms | Match Potts ROAS improved from 1.52x to 4.62x.

Shopping Handmade Ceramic Candle Pott | Pott Candles Standard / The Blush achieving 4.42x ROAS on £214 spend. Consider increasing bids.

Conversion rates

Meta

Google

Meta: 2.78% (+0.42pp)

Google: 10.77% (-0.38pp)

Blended: 3.61% (+0.35pp)

New vs returning

Shopify

New 40%

Returning 60%

Segment	Customers	Cust Δ
New	558	+24.6%
Returning	854	+7.2%
Total	1412	+13.4%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 154.

Product	Revenue	Rev Δ	Units	Units Δ

Meta campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Sales \| Cold & Warm \| Evergreen (old Tomato vine)	£21,457	409	£19,100 −4.0%	0.89x (-0.11)	£1.19	1.73%	+7.6%
CS \| Sales \| Cold \| New Customers \| Christmas Creative Testing 2026	£5,400	94	£5,192	0.96x	£1.44	2.04%	-
CS \| Sales \| Cold & Warm \| Gifting Christmas 2026	£2,809	34	£1,456 −26.7%	0.52x (-0.20)	£1.47	1.78%	+0.9%
CS \| Sales \| Cold & Warm \| Cook Candles	£1,676	28	£1,228 −40.5%	0.73x (-0.59)	£1.57	1.97%	+7.6%
CS \| Sales \| Cold \| New Customers \| Fir A/B Test Statics Christmas 2026	£1,362	29	£1,303 +1049.9%	0.96x (+0.65)	£1.71	1.41%	+273.1%
CS \| Sales \| Cold \| New Customers \| Fir A/B Test Videos Christmas 2026	£1,066	21	£853 +129.7%	0.80x (-0.63)	£1.96	2.12%	+311.1%
CS \| Sales \| Hot \| Retention \| Subscription Opt-In \| 7D Click 1D View	£499	23	£584 +12.8%	1.17x (+0.14)	£1.51	0.97%	−1.0%
CS \| Sales \| Hot \| Retention \| All Purchasers \| Christmas 2026	£350	11	£309	0.88x	£0.95	3.12%	-
Total	£34,619	649	£30,025	0.87x	£1.29	1.77%	+36.2%

Meta Ads

Meta

Top 20 of 215 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Sales \| Cold & Warm \| Evergreen (old Tomato vine)
Ad 1000 \| Image \| Holly \| Customer Quote Tree Without Needle Drop \| Review Card \| None \| OG	£6,432	£8,440	1.31x (-0.29)	91	£1.17	1.78%
Ad 983 \| Image \| Icicle \| New Glaze Fresh From The Kiln \| BTS Making \| None \| OG	£1,490	£1,805	1.21x (-0.40)	22	£0.76	2.86%
Ad 922 \| Video \| Seasalt Starter Pack \| Buy Once Refill Forever \| Product VO \| None \| OG	£1,448	£1,907	1.32x (-0.15)	24	£0.76	2.53%
Ad 973 \| Video \| Fir \| Smells Like A Christmas Tree \| UGC Testimonial \| None \| OG	£1,247	£2,295	1.84x (-4.50)	31	£2.22	1.18%
Ad 975 \| Video \| Icicle Starter Pack \| Starlight Starter Pack Unboxing \| Hands Unboxing \| None \| OG	£1,080	£1,838	1.70x (+1.70)	23	£1.36	2.23%
Ad 934 \| Image \| Tomato Vine \| Customer Quote Whole Hall \| Text Box \| None \| OG	£895	£1,298	1.45x (+0.35)	18	£1.05	1.57%
Ad 1025 \| Video \| Tomato Vine \| Only Tomato Candle You Need \| Product VO \| None \| OG	£660	£780	1.18x (-2.63)	13	£1.08	1.14%
Ad 970 \| Video \| Christmas Collection \| Christmas Scents Are Here \| Lifestyle Text Overlay \| None \| OG	£651	£785	1.21x (+0.26)	11	£2.63	1.37%
Ad 995 \| Image \| Icicle \| Meet Icicle Limited Edition \| Product Lifestyle \| None \| OG	£560	£1,390	2.48x (+0.91)	15	£1.61	1.68%
Ad 1035 \| Image \| Holly \| Customer Quote Tree Without Needle Drop \| Review Card \| None \| OG - Homepage	£500	£714	1.43x (-0.59)	6	£1.35	1.57%
CS \| Sales \| Cold \| New Customers \| Christmas Creative Testing 2026
Ad 1063 \| Video \| Starter Pack \| T3 SP 02 Gift They Keep Enjoying \| Creator Starter Pack Demo \| None \| OG	£1,214	£1,358	1.12x	19	£1.25	2.86%
Ad 1067 \| Video \| Icicle \| T4 Icicle 02 Wintery Not Too Christmassy \| Kiln Opening BTS \| None \| OG	£742	£2,921	3.94x	32	£1.20	2.44%
Ad 1060 \| Image \| Fir \| T2 Fir 04 Cosy Evening \| Review Still \| None \| OG	£723	£1,156	1.60x	19	£1.54	1.37%
Ad 1066 \| Image \| Icicle \| T4 Icicle 02 Wintery Not Too Christmassy \| Review Still \| None \| OG	£667	£1,333	2.00x	18	£1.13	2.49%
Ad 1055 \| Image \| Fir \| T1 Fir 01 Tree Promise \| Review Still \| None \| OG	£563	£1,201	2.13x	15	£1.62	1.55%
CS \| Sales \| Cold & Warm \| Cook Candles
Ad 1020 \| Video \| Cook Candle \| One Candle For Your Kitchen \| Product VO \| None \| OG	£1,066	£1,264	1.19x (-1.09)	19	£2.21	1.79%
CS \| Sales \| Cold \| New Customers \| Fir A/B Test Videos Christmas 2026
Test - Ad 1033 \| Video \| Fir Starter Pack \| Pine Disinfectant Real Christmas Tree \| Starter Pack Demo \| None \| OG	£672	£1,083	1.61x (-2.52)	15	£1.96	2.35%
CS \| Sales \| Cold & Warm \| Gifting Christmas 2026
Ad 1011 \| Image \| Christmas Collection \| Gifted To Lots Of People \| Story Text Overlay \| None \| OG	£641	£604	0.94x (-0.28)	10	£1.56	1.46%
Ad 1008 \| Video \| Starter Pack \| Gifted Last Christmas Still Using It \| UGC Unboxing \| None \| OG	£606	£290	0.48x (-1.09)	4	£2.26	2.11%
Ad 1006 \| Video \| Starter Pack \| Bought It For My Girlfriend \| UGC Unboxing \| None \| OG	£593	£926	1.56x (-0.52)	14	£1.36	1.91%

Google campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| All Products	£1,807	74	£2,390 +20.0%	1.32x (+0.22)	£2.63	0.37%	−0.2%	61.8%	2.9%	35.3%
CS \| Shopping \| Low \| All Products \| Brand	£1,135	63	£1,575 −6.3%	1.39x (-0.44)	£2.15	0.46%	+23.4%	66.7%	4.5%	28.8%
CS \| Performance Max \| All Products	£716	23	£705 −20.3%	0.98x (-1.05)	£1.62	1.02%	+64.6%	17.7%	5.7%	76.6%
CS \| Search \| Brand	£397	503	£12,866 +41.0%	32.38x (+6.11)	£0.27	32.54%	+14.4%	94.6%	0.0%	5.4%
Total	£4,055	663	£17,537	4.32x	£1.30	0.89%	+15.5%

Google Ads: first click vs linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| All Products	£1,807	53	£71	£3,767	2.09x	74	£32	£2,390	1.32x
CS \| Performance Max \| All Products	£716	15	£70	£1,046	1.46x	23	£31	£705	0.98x
Total	£2,523	68	£71	£4,813	1.91x	97	£32	£3,095	1.23x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| Low \| All Products \| Brand	£1,135	28	£57	£1,587	1.40x	63	£25	£1,575	1.39x
CS \| Search \| Brand	£397	137	£69	£9,387	23.62x	503	£26	£12,866	32.38x
Total	£1,532	165	£67	£10,973	7.16x	566	£26	£14,442	9.42x

Google Shopping products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Orangery Refillable Candle Grand Candle Starter Pack \| Pott Candles	£598	£726	1.21x	5	198	−6.2%	−38.2%	−34.1%
Refillable Standard Candle \| Sustainable Scented Candle \| Blush \| Blush – Pott Candles	£324	£455	1.40x	6	141	+61.5%	+106.3%	+27.7%
Candle Refill \| Sustainable Refillable Candle – Pott Candles	£250	£182	0.73x	4	94	+1.7%	−69.5%	−70.0%
Handmade Ceramic Candle Pott \| Pott Candles Standard / The Blush	£214	£948	4.42x	17	175	+57.8%	−36.5%	−59.8%
Tomato Vine Refillable Candle Starter Pack – Petite \| Pott Candles	£214	£523	2.44x	7	101	−8.5%	+30.5%	+42.6%
Total (5 products)	£1,601	£2,835	1.77x	38	709	−45.4%	−58.8%	−24.5%

Klaviyo campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
GB \|\| Gingham 19.10.26	32,159	63.0%	0.6%	1.0%	£7,142.22	123	96
GB \|\| Octagon waitlist 21.10.26	32,232	63.4%	1.3%	2.1%	£7,191.35	145	80
GB \|\| Octagon Early access launch 23.10.26	467	83.5%	51.1%	61.2%	£4,652.73	54	0
GB \|\| Icicle & Starlight 27.10.26	32,074	63.5%	1.7%	2.7%	£11,274.96	207	97
GB \|\| Octagon Meet the makers 22.10.26	460	81.5%	3.3%	4.0%	£536.80	8	1
Total	97,392				£30,798.06	537	274

Klaviyo flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-26 to 2026-10-25).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
RM \|\| GB \|\| Welcome Series OCT 2026 v2	3,431	64.3%	8.7%	£17,304.41	£5.04	+102.8%	−11.5%
GB \|\| Order Upcoming On Recharge (+Seasonal)	445	69.7%	16.6%	£3,230.51	£7.26	+7.3%	+8.7%
GB \|\| Abandoned Checkout (Static code update)	388	63.8%	8.3%	£1,881.60	£4.85	+40.3%	+21.2%
RM \|\| GB \|\| Browse Abandonment OCT 2026	1,296	63.0%	3.7%	£1,798.65	£1.39	+85.2%	+63.2%
GB \|\| Relo Subscription Converter	567	61.9%	2.5%	£1,071.73	£1.89	+63.7%	+49.3%
GB \|\| Abandoned Cart (Static code update)	434	68.4%	7.4%	£657.35	£1.51	−17.4%	−30.8%
GB \|\| Cross Sell (updated code)	405	60.2%	2.5%	£428.14	£1.06	+107.1%	+74.8%
GB \|\| Recharge Charge Attempt Failed	106	50.4%	5.7%	£369.96	£3.49	+23.5%	−14.1%
GB \|\| Post Purchase	1,023	68.2%	2.8%	£316.75	£0.31	−9.4%	−21.3%
GB \|\| Subscription Started Recharge	268	70.5%	15.7%	£298.89	£1.12	+40.8%	+25.0%
GB \|\| Relo Cross-sell	324	66.7%	1.5%	£261.50	£0.81	+31.3%	−9.7%
GB \|\| Customer Thank You	750	78.4%	4.0%	£208.50	£0.28	−3.0%	−17.2%
GB \|\| Relo Repeat Buy	215	61.7%	1.9%	£191.43	£0.89	−6.5%	−24.7%
GB \|\| Order Placed Successfully on Recharge	349	64.5%	5.4%	£176.99	£0.51	+76.0%	+103.4%
GB \|\| Subscription Cancelled On Recharge	119	56.3%	0.8%	£115.00	£0.97	+150.7%	+193.9%
GB \|\| Replenishment (updated code)	58	69.0%	3.4%	£89.00	£1.53	+328.6%	+465.5%
GB \|\| Back In Stock	10	80.0%	40.0%	£54.00	£5.40	−61.0%	−42.7%
GB \|\| Relo Winback	147	60.9%	3.4%	£18.50	£0.13	+42.9%	+51.9%
GB \|\| Potts Owners Guide	70	82.6%	10.1%	£0.00	£0.00	−100.0%	−100.0%
GB \|\| Sunset Non Purchaser 180 day	285	1.8%	0.0%	£0.00	£0.00	-	0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	195	£16,594	13.8%	17.5%	+16.8%
Google	190	£14,869	13.5%	15.7%	+31.0%
Email	8	£640	0.6%	0.7%	−33.3%
Direct	409	£31,611	29.0%	33.4%	+26.2%
Organic	31	£3,210	2.2%	3.4%	+19.2%
Other	579	£27,749	41.0%	29.3%	+1.4%

Forecast vs actual - October 2026

Weekly revenue drivers

Channel attribution TW Linear

Trend watch

YoY comparison

Key findings

Conversion rates Meta Google

New vs returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta campaigns Meta TW Linear

Meta Ads Meta

Google campaigns Google TW Linear

Google Ads: first click vs linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping products Google

Klaviyo campaigns Klaviyo

Klaviyo flows Klaviyo

Traffic source mix Shopify